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Wrapped in Radiance: Our Holiday Look
Wrap up the season with our new Holiday look and let your inner beauty radiate!
A few suggestions:
Picture Perfect Foundation
Loose Powder
Crème Blush: Athens
Pencil: Molly
Precision Eyeliner
Matte Shadow: Russian Caviar
Matte Shadow: Mist
Luxe Lash Mascara
False Eyelashes
Lipliner: Tina
Pot Gloss: Sweet
Apricot Orchid Dry Body Oil
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FACE Stockholm at Time Warner Center is now open!
We are excited to announce the official reopening of our New York City shop at The Shops at Columbus Circle Time Warner Center!
For the past several months, we have been working furiously with architects and designers to create a brand-new, sleek, all-glass bubble on the first floor near the elevators at the 60th Street entrance.

And to celebrate, we have several exciting events planned throughout November and December.
Through December 18th, we are participating in a special Holiday event with MasterCard and The Shops at Columbus Circle. Anyone making a purchase of $50 or more on their MasterCard will receive one of our fabulous and fun colored Velvet Bags — FREE!
We're excited to see all of our friends again, so stop in any time and say hello! Be sure to sign up for our email list at the bottom of this page to receive notifications about more special offers every week throughout the holidays!
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Face to FACE: Arts Walk Hudson 2011
For Arts Walk 2011 FACE Stockholm opened its doors to young artists and invited children of all ages to create self-portraits using only cosmetic pigments.
A table strewn with mirrors, brushes and a multitude of media in brilliant colors beckoned those perusing the art on Warren Street in Hudson, NY to stop and try their hands at creating a masterpiece of their own.

And who could resist?!
Inspired by their own reflections in the mirror and fueled by cookies and lemonade, 64 artists from ages 2 to 17 worked intently to create interpretations of their own faces.

The results are beautiful and endearing, but perhaps most telling are the quotes that accompany each portrait. From “this is me” to “I like my smile” and “this face likes pizza,” they demonstrate what we can learn when we take the time to see each other face to face.



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BOLD BEAUTY
Our look for Fall 2011 is here!
Inspired by the independent spirit and magnetic presence of silent film legends such as Louise Brooks, our look for Fall 2011 reflects the uninhibited nature and intellectual daring of the borrowed-from-the-boys attitude and style.
Like the season itself, fall is provocative and bold, encouraging us to reevaluate, rediscover and reinvent!
PRODUCTS
Picture Perfect Foundation
Pressed Powder
Brow Shadow - Myrrah
Matte Eyeshadow - Christo, Ash, Nude
Volumizing Mascara - Black
Pencil - Mörkbrun
Lipliner - Kattis
Lip Treatment - Vitamin C
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Collaborators in Color!
Introducing FACE Stockholm for J. Crew Nail Polish
We've always loved J.Crew for their chic, sophisticated style and brilliant incorporation of color, so it seemed only natural to team up with them to create an exclusive collection of nail polish shades to compliment their Fall 2011 collection.
The result is seven sensational shades to take you from summer to fall in perfectly polished style!
Read some of the great press on our collaboration with J. Crew!
From the September 2011 issue of Lucky

From Vanity Fair
"J. Crew Nails it with FACE Stockholm," great story on the collaboration:
Marissa Webb, head of women’s design at J. Crew, knew from the beginning that she wanted to team up with FACE Stockholm. “I've always loved FACE Stockholm for its amazing colors, with understated chic packaging. We are all about color at J. Crew. When we started looking for a nail polish that had the same passion, Face Stockholm was at the very top of everyone’s list."
Read more at vanityfair.com »
From Vogue.com
Two colors are featured in "High Voltage: Neon Beauty":

Check out the whole story at vogue.com »
Shop the complete FACE Stockholm Nail Polish collection here »
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Summer Overture: Our Look for Summer 2011 is here!
The dulcet bliss of the first scoop of sorbet, the passionate exhilaration of a Baroque concerto...our look for Summer 2011 is subtle, sweet and deliciously different.
With two gorgeous new colors! Nypon Ros Nektar is a shimmery, soft peach and Sun Kissed Blush is the perfect touch of bronze for that summer glow.
To create this look, you'll need:
FOUNDATION
Mineral Powder Foundation with SPF15
CHEEKS
Sun Kissed Blush
Dignity Highlighter
EYES & BROWS
Kiki Pencil
Angel Pink Matte Eye Shadow
Dignity Highlighter
Clear Mascara
LIPS
Nypon Ros Nektar
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FACE Stockholm's Gun Nowak is featured in The Wall Street Journal

Gun is one of four prominent Swedes who talk to the WSJ's Insider's Travel Guide to Stockholm. They share some of their favorite spots in the Swedish capital. Check out the article and slide show at The Wall Street Journal!
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FACE Stockholm Nail Polish #28 featured in New York Observer Playground
Our pretty (and popular!) Nail Polish #28 is getting lots of press. Look for it on fingers and toes everywhere this spring!
Pick up your own NOW!!

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FACE Stockholm's Karin Lipliner featured in April 2011 SELF!

Check out more of our Lipliners here!
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Top Model Frederique van der Wal loves FACE Stockholm!

In a great feature on RealBeauty.com on her beauty routine, supermodel Frederique van der Wal takes us on a tour of her bathroom and lists FACE Stockholm's Essential C Energzing Serum is among her beauty must-haves!
Check out the full story here!
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FACE Stockholm Clear Volumizing Mascara in April 2011 issue of Vanity Fair. Out now!

Check out our Clear Voumizing Mascara (plus other great shades) here!
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A Bohemian Rhapsody for Spring!
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Spring 2011 breezes in with a Bohemian twist on a classical theme, inspired by the paintings of the Pre-Raphaelites.
Here's what you'll need:
Roz Lip Pencil
Romance Lipstick
Lipgloss #1
Rio Crème Blush
Black Eye Pencil
Sophisticated Matte Shadow
#26 Pearl Shadow
Sensitive Eye Dust
#28 Nail Polish
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Eggplant Volumizing Mascara in March Elle!
Super talented makeup artist Tom Pecheux, who creates looks for celebrities and runway, cites FACE Stockholm's Eggplant Volumizing Mascara as his favorite and shares how he learned about the wonders of burgundy mascara from a certain superstar:
"Q: Have you ever picked up a makeup trick from a celeb you've worked with?
A: Yes! I think the best one was from Madonna. I don't know if she still uses it, but when I worked with her, she was completely into burgundy mascara, and she showed me how to use it to bring out her eye color. It's amazing on people with blue or green eyes."
Check out the pictures below and pick up your copy now for more great tips from Tom Pecheux!
Get FACE Stockholm Volumizing Mascara here!

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FACE Stockholm Matte Eyeshadow in January Vogue!
Some of our spectacular Matte Shadow shades to go with some of the spring runway looks!
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FACE Stockholm Lip Treatments in Swedish Elle!
Perfect timing! Check out the latest from Swedish Elle featuring Karin Lipliner and FACE Stockholm Lip Treatments. Give your lips a break from winter — check out our Vitamin E Treatment, the amazing Lip Exfoliator and the magical Lip Normalizer!

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A holiday look inspired by the classic, beautiful independent women of 2010.
PRODUCTS:
Botanical Brilliance
Mystic Highlighter
Picture Perfect Foundation
Magic Wand
Matte Eyeshadow: Blåbär, Thunder
Galaxy Glitter Sex (6!)
Eyeliner Black
Volumizing Mascara Black
Bronzer Ibiza
Blush Shy
Lipstick Modesty
Lipgloss #28
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Great Credits in Vanity Fair and Lucky!
In in the November issue of Vanity Fair, comedian and author Amy Sedaris lists FACE Stockholm Express Lipstick among her beauty must-haves:

And December's Lucky Magazine has Lucky Beauty Director Jean Godfrey-June obsessing over FACE Stockholm Pot Gloss in Smart:

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Vogue.com has a great story on Hudson, NY — our home in the US! Check out "Hidden Beauty Destination: Hudson, New York" to learn more about this gem of a town in the Hudson Valley. Here's what they have to say about the FACE Stockholm shop on Warren Street:
"Since restoring the building’s historic storefront nearly a decade ago, Martina Arfwidson has moved the Swedish beauty brand’s U.S. headquarters upstairs and opened a 560-square-foot boutique on the ground level. Patrons can browse the company’s full skincare and makeup range (including its best selling Swedish Solution face lotion and Magic Wand concealer), or snap up the assortment of jewel-toned makeup bags in anticipation of the holidays."
Read the whole story on Vogue.com!
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Check out VF.COM's great coverage of our partnership with Same Sky!
“In many ways, gut feeling is the essence of how my mother and I work together,” 43-year-old Arfwidson says. “We always look more from within than outside ourselves for inspiration.” This holiday season, their intuition led them to partner with Same Sky — a 100 percent fair-trade jewelry initiative that empowers H.I.V.-positive women in Rwanda — to create a limited-edition gift set ($185; facestockholm.com) featuring glass-beaded bracelets. Read the whole article here!
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Just in time for the holiday season, FACE Stockholm and Same Sky present a limited edition holiday gift set featuring signature hand blown glass-beaded bracelets made by women artisans in Rwanda.
Same Sky glass-beaded bracelets are impeccably paired with a velvet makeup bag and selection of beauty must-haves from FACE Stockholm. The gift sets are available in four distinctive holiday hues: Smokey, Nude, Fire Red and Caviar.

View them here!
Each FACE Stockholm-Same Sky Holiday Gift Set sold helps lift one more life out of poverty and is truly a gift that gives back.
Same Sky is a trade-not-aid jewelry initiative aimed at empowering women worldwide and exemplifies the growing ethical shopping trend. Same Sky’s glass-beaded bracelets are hand-crocheted by HIV-positive women artisans who survived the Rwandan genocide of 1994, and are working to overcome the traumatic aftereffects of rape and unimaginable violence. Same Sky’s women artisans are taught a marketable skill and earn a wage that is 15-times higher than found in Sub-Saharan Africa – giving them a hand-up instead of a handout. 100% of all net-profits from the sale of Same Sky bracelets go directly to training and hiring more women artisans and expanding into other regions.
Learn more about Same Sky!
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FACE Stockholm founder Gun Nowak interviewed (in Swedish)!
For those of your who don't speak Swedish, here's a summary: Gun started her career in the hotel business before moving on to the fashion industry, where she established a hip and successful jeans shop in Sweden. Then, in 1981 Gun opened the first FACE Stockholm store in Stockholm, Sweden.
Now, after more than 25 years of dedication to the brand, FACE Stockholm is represented in 16 countries. Gun advices young entrepreneurs to build slowly, to carefully develop a business plan, be passionate and stubborn, look for challenges in the problems they encounter and to think outside the box.
With FACE Stockholm Makeup Schools currently represented in Sweden, Norway and the USA, Gun looks to the future and anticipates the start of many more schools within a five year period as well as the expansion of retail stores around the world.
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Gun and Martina featured in German Vogue Business!


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French-Swedish design duo Ron Dorff is redefining the codes of men’s sportswear, combining the pure lines of Swedish functionalism with French elegance. The brand offers a men’s collection of classic “must-haves” inspired by cult pieces from the 70s and early 80s including tennis shorts, gym shorts, polo trunks and swim shorts.

In line with the brand’s philosophy of functionality and style, RON DORFF offers SKÄRGÅRD, a bodycare line for men, developed exclusively by FACE Stockholm. The line consists of a shower gel, a shampoo, a conditioner and massage oil and is 100% made in Sweden with a unique and fresh fragrance inspired by Skärgård, the bracing winds of the Swedish archipelago. The products are available now on www.rondorff.com!

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Beautiful Credits in Swedish mag, Damernas Värld Mode!


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...and two more gorgeous pages from Swedish fashion mag Sofi's Mode

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ONLINE CREDITS
Celebrity Makeup Artist in Hollywood blog has a great feature on the Pussycat Dolls' Robin Antin's makeup must-haves — one of which is our own Pot Gloss!
Check out the whole article here!
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FACE STOCKHOLM’s new shop at the Limelight Marketplace IS NOW OPEN!
We are excited to be opening our newest shop at the Limelight Marketplace, New York’s new and innovative shopping haven in the historic former church and nightclub!
The three-story “festival of shops,” with over 60 vendors features a fresh-faced lineup of fashion, beauty, art, and foodie retailers — merging uptown with downtown and street with luxury.
Visit us in this one-of-a-kind space designed and explore and enjoy all the most compelling aspects of New York, under one historic roof!


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FACE Stockholm's look for Autumn 2010 pays homage to its sister season with the enduring warm, bronzy tones of summer still radiating. Worn with confidence, grace and wit, by Swedish pop sensation September, the eyes sparkle with joy and light and the lips dazzle and entice with an insightful eloquence that leaves us eagerly awaiting the release of September's song. "Wearing makeup is more than just making myself look pretty," says the pop chanteuse. "It's about art. It's a way of expressing myself and creating my own fashion."
This autumn, hear the call of September's song! Start with a clean base of the right Liquid Foundation and priming products, plus false eyelashes for some dramatic extra volume and then work in the following key elements to achieve the perfect glowing look for the season:
Mineral Powder Foundation – Borgholm
Myrrah Brow Shadow
Ebony and Platina Matte Eye Shadows
#9 Pearl Eye Shadow
Details Eye Dust
Mystery Gel Eyeliner
Splendid Blush
Karin Lip Pencil
Seduction Lipstick |
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ONLINE CREDITS

When it comes to covering blemishes, Hollywood Makeup Artist Kerry Herta tells Yahoo!'s Shine that FACE Stockholm's Blemish and Capillary Concealer is "a staple of my kit."
The story was even featured on the Yahoo! News homepage!

Make it a staple of your kit, too!
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From Vera Wang sightings, to dogs dressed as bride and groom. There is no doubt in the mind of this makeup artist that this past weekend's high profile Clinton wedding will leave an impression on not-so-little, Rhinebeck, NY, that will last a few lifetimes.
I was no less than absolutely delighted to take part in Face Stockholm's bridal inspired window installation in honor of Chelsea Clinton's wedding. Thinking of the blushing bride as I applied makeup to the beautiful face of my fellow Face Stockholm colleague Megan, we answered numerous questions from a seemingly endless stream of news broadcasters and magazine representatives.
The mood about town was eager and whimsical. How Chelsea Clinton knew to choose to be married on the most perfectly mild day of the summer stumps me. But I will certainly never forget how special the day was.
John Jones IV
FACE Stockholm Makeup Artist
August 1st 2010





And be sure to check out this great video from The Poughkeepsie Journal!
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FACE Stockholm in Swedish fashion mag, Sofi's Mode
Check out these great pics with FACE Stockholm Grateful Eye Dust and Pearl Eyeshadow #22!

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Just in time for sandal season, we're serving up a fresh array of bright new Nail Polish colors in our long-lasting, non-toxic formula! Hot pinks, metallic turquoise, leafy greens, neon yellows, 1980s brights — plus everything in between. We've got the colors to add a spring to your step! Order Now!
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Cucumber Bubble Bath featured in CHIC!
Swedish magazine, CHIC, has a beautiful full-page photo of our Cucumber Bubble Bath!

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ONLINE CREDITS

CHRYSTAL DEODORANT REVIEWS!
Style Apothecary reviewed our new Chrystal Deodorant: "Great protection, great product. Go check it out!" and "This is definitely a keeper!!!!" are just some of the stellar comments. Check it out!!
Viv Magazine
Blossom Blush is one of the products featured in "Red Carpet Ready" makeup tips in the January/February 2010 issue. Click here and go to page 42 to view the whole story.

Beauty and lifestyle blog The Hair Gossip has reviews of our Art Eye Pencil, Magic Wand, Veil Lipstick and our Multi-Stripe Tapestry bag! Click on the picture and choose FACE Stockholm to read more!

News & Beauty blog has a sneak peak at our Spring look!
Brava Magazine online features Beloved (click to read more)!

Celebrity Makeup Artist in Hollywood
The blogger and makeup artist counts FACE Stockholm's Crème Blush in Rio among her personal makeup esstentials. Read about it here.
Vogue.com Loves FACE Stockholm's Beloved!

Our fabulous lipstick Beloved is featured on Vogue.com in a feature about Beauty Editors' favorite lipstick color obsessions this fall. Check out the whole story here!
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Elle.com has a new story on makeup trends for 2010, featuring superstar makeup artist Pat McGrath's makeup design for Prada's Fall 09 show — and mentioning FACE Stockholm's Galaxy glitter in Sva and Tju. Click here to check out the article or visit our Galaxy page and sparkle up your new year!
We Heart This "hearts" FACE Stockholm!
Stef, the beauty and fashion enthusiast at We Heart This declared our Precision Eyeliner the winner of The "Can I marry an eyeliner?" Award! Check out the article or just go ahead and get married!
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SWEDISH ELLE!
FACE Stockholm's Correct Pencil and White Matte Eyeshadow are featured in Swedish Elle's Trend Bible for Spring and Summer 2010.
 
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Silk Lipstick in Pregnancy & Newborn Magazine!
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FACE Stockholm in Swedish women's magazine, Damanas Värld!
FACE Stockholm's Tinted Mineral Moisturizer and Nail Polish #69 and #58 are featured in the latest issue of Damanas Värld!


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Stockholm Crème Blush featured in Star Magazine!
In the Janurary issue of Star our Crème Blush is featured in a story about creating the perfect contoured cheeks. Check it out!

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FACE Stockholm's own Gun Nowak featured in Swedish magazine, Svensk Damtidning!
Swedish women's magazine Svensk Damtigning has a fabulous five-page spread on FACE Stockholm's dynamic founder, Gun Nowak! Check out the scans below — including an amazing vintage shot of Gun hiking in 1984!
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Beauty's where you find it — in Vogue!
In the December issue of Vogue, makeup artist Lucia Pieroni shares her makeup tips for the holiday season calling FACE Stockholm's Crème Blush "the difference between 'I like your makeup' and 'You look great.'" Check it out!
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Helen Andersson, FACE Stockholm's Lead Makeup Artist and Educator, has earned international acclaim for her proficient and diverse work in all aspects of print, film, and media. It is for this reason that each and every one of FACE Stockholm's makeup artists in the US participate in training with Helen, and each comes away with not only the required skills, but a new and enlightened approach to makeup application.
Helen believes that makeup artistry is more than skin deep: a subject's mood, personality, body and mind must all be taken into consideration. "I look at makeup like sculpting more than like painting," Helen says, "When I'm thinking about someone's skin, I think about all of their features, it's more than just painting on colors."
Helen's holistic approach comes in part from growing up in the Swedish countryside, where she learned from her grandfather about the power of natural healing. From that early foundation, she went on to study herbs and natural therapies such as Ayurveda, the ancient Indian system of traditional medicine, in both America and India.
This knowledge has been essential to her work as a makeup artist and the relationships Helen develops with her clients, whether they are celebrities, retail shop walk-ins or returning customers, have made her one of the most in-demand artists in FACE Stockholm's history.
Helen's bridal makeup services at FACE Stockholm are particularly sought after and her work has been featured in many publications, including Martha Stewart Weddings and Essence Magazine.
Listening to Helen talk about her favorite experiences over the span of an 18-year makeup career in New York City, would lead most people to go from being wide-eyed and star-struck to aghast at the number of things that can go wrong on a film set!
For instance, Helen remembers shooting a series of long-form commercials for Diesel that were really more like short films, so involved were the story lines. One of these was shot in a swamp in New Orleans. "It was a real life adventure; gargantuan snakes and poisonous spiders dropping down from the trees...we had guards with guns to protect us from the alligators and crocodiles in case they were hanging around the set."
Not exactly boring stuff, but that wasn't even the commercial that was banned from daytime MTV because of its rating. That particular storyline involved a deserted Miami street in the middle of the night, with actor (and Madonna's former boyfriend) Tony Ward, chasing a Danish model with a chainsaw. Turns out, Tony was only trying to cut the models birthday cake, but you don't find that out until the end of the commercial.
While Helen continues her commercial work, what she enjoys best is applying her skills to help someone on more than just a surface level. Whether it's teaching clients to cover a scar or burn or how to beautify themselves after a long illness, "Giving someone that kind of confidence when they need it most — that gives me a lasting feeling of satisfaction."
Helen is currently the Lead Educator at FACE Stockholm's Make Up School in Rhinebeck, NY. Her professional makeup artist training curriculum incorporates a comprehensive history of makeup artistry with practical hands-on instruction for the students in technique and professional practice.
Click here for more information on Helen and the FACE Stockholm Makeup School.
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FACE STOCKHOLM in VIXEN Magazine
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New York-based makeup artist Daniella Schachter's dramatic take on 1920s style makeup is featured in the latest issue of Vixen magazine. Check it out!

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IS - Icelandic Solution is featured in IN New York Magazine
   
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Dita Von Teese Loves FACE Stockholm!
Burlesque star and all around glamour queen Dita Von Teese is huge fan of our Matte Lipstick!
One of our NYC artists recently gave Dita a few of our classic reds to try on set, and she fell in love. She recently Twittered, "Obsessed with my new red lipstick... FACE Stockholm Matte Claret. Matte Stunning and Matte Secret are beauties too."
The perfect thing for a festive holiday look, or any day at all!
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NEWS FROM SWEDEN
TV4 Förkväll in cooperation with FACE Stockholm
Every Monday on Swedish television station TV4, Jessica Jarmteg, makeup artist and headmaster of the FACE Stockholm Makeup School in Stockholm, gives a makeover live in the studio. Please visit www.tv4.se/forkvall for more info about the makeup and skincare products Jessica uses in her makeovers.

The makeover team: Jessica Jarmteg from FACE Stockholm, Johan Hellström, Björn Axén and Caroline Axell, fashion stylist.
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Catch the Red Eye: FACE Stockholm in The New York Times Style Magazine
Our Galaxy Glitter is featured in a great story superstar makeup artist Pat McGrath's inspiration for the glittery eyes seen in the Prada fall runway show. "For preternaturally gleaming eyes, [Pat McGrath] used a sheer burgundy shadow layered with firey glitter (Face Stockholm Galaxy Glitter in Sju and Tva)."
Check out clips from the magazine below or browse our galaxy of glittery colors here!

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Alexandra Leighton gets ready for Fall
Actress Alexandra Leighton, an avowed FACE Stockholm enthusiast, shared some amazing photos from a recent photoshoot with photographer Heather Landis. Check out Alexandra's beautiful looks for Fall 09, using all FACE Stockholm makeup products!

To create this glamourous look, Alexandra used the following products:
Base
Neutralizer Red
#2 Magic Wand
Shade A Picture Perfect Foundation
Oyster Liquid Foundation
Eyes
Eye Fix
Art Eye Pencil
Utsokt Matte Eye Shadow
Yin Highlighter Quad
Myrrah Brow Shadow
Lash Base
Black Waterproof Mascara
Cheeks
Hudson Creme Blush
Shamballa Blush-On
Lips
Lip Fix
Ann Marie Lip Liner
Lip Enhancer
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INTRODUCING ICELANDIC SOLUTION
Produced by Icelandic scientists, penzyme harnesses the natural healing power of marine enzymes to create a revolutionary gel with multiple health and beauty benefits. After more than 25 years of research, penzyme (meaning “penetrating enzyme”) was developed in Iceland and has been produced under stringent quality control for both pharmaceutical and cosmetic use. Free of perfumes, dyes, synthetic artificial chemicals, and other harsh additives; penzyme uses only all natural marine enzymes from the cold, pure ocean waters of Iceland. The self-preserving nature of marine enzymes allows for a preservative-free formulation that is simply water-based, clean, non-greasy, hypoallergenic, and entirely natural.
For thousands of years, cultures around the world have relied on the natural healing power of plants to cure a variety of ailments, but it wasn’t until the 19th Century, that scientists discovered that the splitting of protein enzymes was the cause of this success. Empowered with this knowledge, in the 1990’s, Icelandic scientists considered what healing capacities lay within the sea.
The study of marine enzymes began with the exploration of Iceland’s diverse and abundant marine life for their therapeutic and healing powers for wound and muscle care. However, after clinical evidence revealed their remarkable effectiveness, Dr. Jón Bjarnason, Professor of Biochemistry at the University of Iceland, began examining their potential for cosmetic use.
It was soon discovered that unlike land-based enzymes, marine enzymes which are adapted to function at freezing temperatures deep in the ocean, become ’super-active’ and extremely powerful when exposed to room temperature. Thus, the active enzyme in penzyme, trypsin, is capable of promoting the regeneration of healthy cells at an incredible rate and is therefore an exceptionally effective and valuable aid in treating a variety of conditions, including, but not limited to:
- Dry & chapped skin
- After-sun care
- Fine lines & wrinkles
- Anti-aging
- Eczema & psoriasis
- Blemishes & acne
- Scarring & stretch marks
- Lightening discolorations
- Bites & stings
- Arthritis & muscle pain
- Minimizing pore size
The reason one product has the ability to treat such a multiplicity of complications is because enzymes are literally the essence of life. Thus, as natural production decreases with age it is essential that enzymes be replenished to enable the regeneration of skin cells. FACE Stockholm’s Icelandic Solution (IS) serves this purpose by naturally replacing and encouraging the regeneration process, making it ideal for diminishing the signs of aging.
The exfoliating, enzymatic activity in IS cleanses and protects the skin from potentially harmful microorganisms, while stimulating the body’s natural ability to heal. Surface impurities and dead cells are gently dissolved, promoting a glowing, blemish-free complexion, for even the most sensitive skin. It minimizes the appearance of pore size, fine lines, wrinkles, and skin discolorations. The antibacterial and soothing properties of the marine enzymes in penzyme also reduces redness, irritation, and blotchiness, leaving skin with a more youthful, radiant appearance. IS does not only address age-related conditions; it is truly a multifunctional product. It provides all day hydration, calms irritated and red skin, purifies blemished skin and reduces pore size. Due to the additive free formula IS gel is also optimal for sensitive skin and even provides healing relief for more acute conditions of acne, eczema and arthritis. IS is pure and contains only active ingredients. No dyes, parabens, fragrance or lipids are added. IS gel will dramatically reduce the need for other skincare products. Recommended for the face and body, penzyme based products are universal and unisex; appropriate for all ages and skin types and suitable for both men and women.
Enhance the soothing power of penzyme and extend the life of FACE Stockholm’s IS gel by keeping it refrigerated. Avoid excessive heat and direct sunlight.
Click here to get IS now!
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Gossip Girl comes to FACE Stockholm!
The cast and crew of the hit show Gossip Girl was shooting scenes for the new season at our SoHo shop! The lovely Lauren Conklin, Manager of FACE Stockholm SoHo, played gracious hostess to the gossip girls and guys. Check out the pics below!



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FACE Stockholm and Girls Gone Green
In 2007-08, in celebration of our 25th anniversary, we donated all of the proceeds from sales of our 25 År special edition lipstick to Girls Gone Green, an environmental program for young girls at the Lower Eastside Girls Club.
This summer, our donations helped 30 girls spend five days at sleepaway camp in the Adirondak Mountains. These 30, in addition to 20 other girls will also be able to attend a 6-week Day Camp in NYC. All at no cost to their families.
The Lower Eastside Girls Club develops programs to build Ethical, Entrepreneurial and Environmental awareness and leadership among disadvantaged girls living in NYC's Lower Eastside. We urge you to support this wonderful organization that is helping to educate and empower the next generation of women. Visit their website at girlsclub.org.


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Gun Receives a Medal from the King of Sweden!
On April 20, 2009 Gun Nowak, entrepreneur and founder of FACE Stockholm, received The Royal Patriotic Society Business Medal at a ceremony held at the Palace of Nobility in Stockholm, Sweden. Awarded for outstanding entrepreneurship, the medal is given by King Carl XVI Gustaf as a highlight of the Society’s annual activities.

King Gustav III founded the Society in 1772 which awards medals to ten individuals every year who have worked to create and develop companies that succeed in building and strengthening the Swedish tradition, national pride and economy. These medals are presented with the goal of not only honouring the recipients for their commitment and success, but also with the intention of inspiring others.
“I am very proud; it is extremely rewarding to receive the Royal Patriotic Society Business Medal. After many years of work with FACE Stockholm it is exciting to be recognized as a model and inspiration for others. There are so many women with brilliant ideas and if I could inspire any one of them to realize their dream of starting their own company, I would be very happy,” says Gun.
For those starting out in business, Gun cites three key principles that she’s applied in her business:
Most important of all is to build the business with passion, creativity and joy.
The magic is in the details. There are no shortcuts, so everything must be thought out and perfect. Everything matters – service, product, ingredients and suppliers.
Persistence is an absolute must in business. Do not give up in the face of adversities; be prepared, for they will come! See them as a challenge and use them to your advantage. A little humour always seems to help.
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Prepared for Takeoff! Lufthansa and FACE Stockholm Hit the Runway
On February 12, 2009, one of the world’s leading airlines, Germany’s Lufthansa, had the distinct honor of hosting the 17th annual Grand Travel Awards in Stockholm Sweden.
Held at the Grand Hotel, companies recognized for top performance in such categories as best airline, hotel, cruise line, car rentals were awarded what has come to be known as “The Oscar of the Travel Industry.
As part of the celebration, 14 airhostesses were flown in from Frankfurt to walk the catwalk in period uniforms — with styles ranging from the 1930s through the 1990s. Makeup applications from FACE Stockholm’s artists corresponded with the look of each era.
A first class evening, the event embraced both the technological advances and distinguished fashion trends of the industry with a toast of Lufthansa’s original in-flight cocktail — Lufthansa Nostalgic — champagne with a splash of liquor. Here’s to traveling in style!



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Hudson Valley Conoisseur Magazine
FACE Stockholm is featured in the February/March issue of Hudson Valley Connoiseur magazine in an article about beauty in the Hudson Valley! Some great pictures with amazing makeup by FACE's own star makeup artist Helen Andersson! Check out the pictures below!


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A Beautiful Thing To Do!
In a common mission to help save the environment and advance the practice of reusing bags, FACE Stockholm is now stocking a line of environmentally friendly reusable and recyclable shopping bags and gift packaging. Made from lightweight, durable, non-woven polypropylene, they are available in four sizes, small enough for a single lipstick or large enough to carry the loot of an entire shopping spree!
Available in classic black with the FACE Stockholm logo, our eco-friendly bags combine functionality and style in the fight to reduce the over consumption of paper and plastics. Make the switch; commit to reuse; beautify your life inside and out.
Available now at all FACE Stockholm retail shops!
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World Traveler Kit
Life in today’s fast-paced world requires us to be ready for anything. Nobody understands this better than Martina Arfwidson, the dynamic President of FACE Stockholm. Balancing roles as a mother and a busy executive leaves little time for makeup. The solution? The World Traveler, a group of esstential products — carefully selected by Martina and her mother, Gun, using their impeccable taste and years of experience — that will take you from a board meeting to a glamorous cocktail party and anywhere inbetween. Packed with some of our most versatile products that work for any skin color and do more than double duty, this is your best travel companion!
Click here to check it out!
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News from FACE Stockholm — The Magazine
Catch a glimpse of our world in our magazine, FACE Stockholm News! With features in both Swedish and English, each issue celebrates all that is innovative, creative and artistic: with profiles on the true originals in the worlds of fashion and beauty — including stylists, illustrators, trend forecasters and beauty and style experts. Just flip the pages to discover a world of magic and creativity!
Join us as we look behind the scenes and reveal the skill, hard work and technique involved in crafting images and products of beauty, design and fashion. The first two issues are predominantly in Swedish, but look for many more features in English in the future!
We hope you will be inspired to dream and bring your own fantasies to life!
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The Amenities Line
Continuing in the tradition of purity and in pursuing our passion for providing diverse, functional products and natural skincare for both men and women, we have developed an exclusive, luxurious White Tea and Ginger amenities line that will be sure to meet the demands of the world’s most sophisticated and discerning travelers.
With a complete line of travel essentials from Hair Wash and Body Milk, to Shave and Dental Kits, the FACE Stockholm amenities line is a distinctly natural and Swedish fusion of classic and modern. Already found in the most exclusive and luxurious hotels around the world, including The Mercer in New York, and Hotel Ändra in Seattle, look for our amenities line in the most exclusive hotels around the world.
For additional information, and wholesale inquiries please download the PDF information leaflet..
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